Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an urban artist with a refreshing air of truth to her sound.
Showcasing the struggles of contemporary life, blending elements of Alternative with Rap and R&B, EFFY released her debut single ‘Lets Go Back’ in June last year which was described as “A snapshot of a diary page from an artist who cherishes honesty”. Following on from her 3rd single ‘Twice’ which was released at the end of last year EFFY starts 2021 with her latest single ‘Fall’. She is now currently working on future solo and collaborative projects for 2021.
Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an urban artist with a refreshing air of truth to her sound.
Showcasing the struggles of contemporary life, EFFY’s music explores difficult topics in a bright and uplifting manner. From mental health issues, to working alongside other real artists, the rapper and singer values truthfulness above vocal perfectionism. The aim is to connect, and realness is key.
Blending elements of Alternative with Rap and R&B, EFFY released her debut single ‘Lets Go Back’ in June last year, which was described as “A snapshot of a diary page from an artist who cherishes honesty”. Following on from her debut, EFFY released a collaborative single ‘Fix’ in July last year and released her latest single ‘Twice‘ at the end of 2020. She is now currently working on future solo and collaborative projects for 2021. From themes of hardship to love, confusion, betrayal and trust, deeply human story-telling unites with faultless ability, offering equal parts substance, meaning, and style.
A music entrepreneur, with a background studying music business, songwriting and performance, EFFY’s image is as striking as her music. The bold contrast of black and white lights up a recognisable diamond logo, celebrating imperfection and identity.
Inspired by Sam Tomkins, Amy Winehouse and NF, EFFY’s understanding of the industry runs as deep as her talent for expressing the inexpressible. From working with the renowned writers and producers behind J-Lo and Celine Dion, to co-writing the single ‘Only Want You Naked’ with Christopher Ellis which was released back in 2019 on Damian Marley’s label ‘Ghetto Youths International’, her hard work has forged the way for an exciting journey ahead.
With a new merch line and collaborations underway with rappers and producers from around the world, expect no signs of slowing down. Intent on raising awareness about mental health and helping related charities across the UK. Music is her saving grace, her method of repairing the damage of the past and her songs emerge to offer the same kind of solace and healing to her audience.
Upcoming Releases
Releases
Demos
Effy has a list of singles that she is currently working on to release in the future with a planned release schedule to continue the momentum of her debut release ‘Let’s Go Back’. She is collaborating with other rap artists, the likes of Fine$$eGod and Marin Hoxha.
You can check out some of her work in progress below:
videos
Due to the current situation EFFY created a home video for her debut release ‘Lets Go Back’, she spent a couple of days recording and sorting through her old VHS tapes of when she was younger, she also learnt how to edit the video using Final Cut Pro in order for her to show visually the powerful message in this song.
Media quotes
Playlists
store
EFFY’s store is a clothing range of hats, jackets, jumpers, jewellery, tracksuits and more. The brands ‘Diamond’ logo and merchandise celebrates imperfection and identity, it means you don’t have to be perfect it’s about being YOU no matter what, let’s not compare ourselves to anyone else, its our own journey in life.
10% of the merchandise profits will go to a mental health charity, EFFY will post a charity option every 3 months on her socials where you can vote which charity the profits go to.
Lastly, thank you for taking the time to visit the store and supporting my music.
– EFFY LOWAN x
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Email: effy@effylowan.com / Tel: +44 (0) 7933258911
Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an urban artist with a refreshing air of truth to her sound.
Showcasing the struggles of contemporary life, blending elements of Alternative with Rap and R&B, EFFY released her debut single ‘Lets Go Back’ in June last year which was described as “A snapshot of a diary page from an artist who cherishes honesty”. Following on from her 3rd single ‘Twice’ which was released at the end of last year EFFY starts 2021 with her latest single ‘Fall’. She is now currently working on future solo and collaborative projects for 2021.
Fusing creative intent with absolute unwavering realism, the UK’s EFFY LOWAN is an urban artist with a refreshing air of truth to her sound.
Showcasing the struggles of contemporary life, EFFY’s music explores difficult topics in a bright and uplifting manner. From mental health issues, to working alongside other real artists, the rapper and singer values truthfulness above vocal perfectionism. The aim is to connect, and realness is key.
Blending elements of Alternative with Rap and R&B, EFFY released her debut single ‘Lets Go Back’ in June last year, which was described as “A snapshot of a diary page from an artist who cherishes honesty”. Following on from her debut, EFFY released a collaborative single ‘Fix’ in July last year and released her latest single ‘Twice‘ at the end of 2020. She is now currently working on future solo and collaborative projects for 2021. From themes of hardship to love, confusion, betrayal and trust, deeply human story-telling unites with faultless ability, offering equal parts substance, meaning, and style.
A music entrepreneur, with a background studying music business, songwriting and performance, EFFY’s image is as striking as her music. The bold contrast of black and white lights up a recognisable diamond logo, celebrating imperfection and identity.
Inspired by Sam Tomkins, Amy Winehouse and NF, EFFY’s understanding of the industry runs as deep as her talent for expressing the inexpressible. From working with the renowned writers and producers behind J-Lo and Celine Dion, to co-writing the single ‘Only Want You Naked’ with Christopher Ellis which was released back in 2019 on Damian Marley’s label ‘Ghetto Youths International’, her hard work has forged the way for an exciting journey ahead.
With a new merch line and collaborations underway with rappers and producers from around the world, expect no signs of slowing down. Intent on raising awareness about mental health and helping related charities across the UK. Music is her saving grace, her method of repairing the damage of the past and her songs emerge to offer the same kind of solace and healing to her audience.
Upcoming Releases
Releases
Demos
Effy has a list of singles that she is currently working on to release in the future with a planned release schedule to continue the momentum of her debut release ‘Let’s Go Back’. She is collaborating with other rap artists, the likes of Fine$$eGod and Marin Hoxha.
You can check out some of her work in progress below:
videos
Due to the current situation EFFY created a home video for her debut release ‘Lets Go Back’, she spent a couple of days recording and sorting through her old VHS tapes of when she was younger, she also learnt how to edit the video using Final Cut Pro in order for her to show visually the powerful message in this song.
Media quotes
Playlists
store
EFFY’s store is a clothing range of hats, jackets, jumpers, jewellery, tracksuits and more. The brands ‘Diamond’ logo and merchandise celebrates imperfection and identity, it means you don’t have to be perfect it’s about being YOU no matter what, let’s not compare ourselves to anyone else, its our own journey in life.
10% of the merchandise profits will go to a mental health charity, EFFY will post a charity option every 3 months on her socials where you can vote which charity the profits go to.
Lastly, thank you for taking the time to visit the store and supporting my music.
– EFFY LOWAN x
contact
Email: effy@effylowan.com
Tel: +44 (0) 7933258911